Beware Of Shady SEO Firms: What To Look Out For

You understand that SEO is a fantastic strategy when you want your business to grow. You know, more traffic and more leads to equal more sales. It might be time to hire a great SEO company. It’s unfortunate, though that many companies don’t know that much about SEO and that leaves them vulnerable to unscrupulous firms that take advantage of them. For your business to land on Google’s first page in search results, you will have to take a disciplined approach when looking for the best SEO firm you can find.

This requires understanding the warning signs to look for when shopping for an SEO company to turn your SEO over to. Following are eight definite signals that any SEO firm you are considering is not right for you:

Their strategy includes purchasing Backlinks:

It’s true that linking another site with your help, but you don’t want to get those links in this manner. An SEO firm that uses unreputable services from which to buy backlinks will result in automated and low-quality backlinks. A good amount of these pages are linked to what is known as “free for all” pages that filled with unrelated and irrelevant links. Additionally, this is an excellent way to receive a penalty from Google since buying backlinks is against their policies. Even companies like Mozilla and BBC who engage in this practice get penalized by Google.

The firm you are looking at does SEO copywriting:

Beware of SEO firms that offer SEO copywriting and avoid them. The algorithms Google uses to rank content have changed, and that means writing for the search engines and keyword stuffing are dying practices. Instead of relying on these tactics, SEO firms should consider attending marketing 101 again, not just trying to game the system. Misspelled key terms or inserting unnatural text to add other search terms will no longer work to get higher rankings.

It is important for Edmonton SEO firms to understand your audience, create content that is consistent with your brand, and that is compelling to readers while paying close attention to spelling and proper grammar. One should also keep in mind that “sticky sites,” you know, those with low bounce rates are ranked higher. That means that including content that tells a compelling story and keeps your readers engaged, will improve your prices along with your rankings.

Promises of fast results:

There is an art to SEO, so if you encounter a firm that promises quick results that can be seen within a few days or even a month, run the other direction. Getting fast results is often because the SEO firm has used “black hat” techniques. Shortcuts like this can pay quick dividends, but they are also an excellent way to find your business in Google’s penalty box. Good SEO requires time to see results, and the process is ongoing. Using the right firm will have your results improve continually, year after year.

Special Tools?:

You may find yourself in awe of an SEO firm that tells you that they have a secret sauce that makes them unique. They explain their special automated process and brag about having proprietary tools that will get your site ranked fast. You’re falling for this spiel and want to sign up right away. Before doing this, take a moment to step back and think it over. The field of SEO is not a hackerspace any longer because Google cracked down by changing its algorithm so that it focuses on organic and natural content. It is now a space for marketers and “special tools” are sure to backfire. Forgive me for being repetitious, but many SEO tactics will end up getting you blacklisted, and most won’t be seeing the light of day much longer since they likely violate Google policies.

They’re anxious to get you locked in:

Again, step back and take a closer look if the SEO firm pressures you to sign up immediately. Ask yourself why they want to get you tied up in a long commitment, such as a year or longer. That’s a sure way to keep you locked into their system if you figure out they are not going to deliver on the promises they’ve made. Why would any firm need a long-term commitment if they are good at their job?

They haven’t been in business long enough to develop a reputation. We get it, lots of good SEO firms open all the time. Even so, it’s good practice to wait to sign up with any SEO firm until it has so good experience with the industry. Being first to sign up with a new firm that hasn’t even ironed out the kinks is never a good idea. This is especially true when wrong techniques can spell disaster for your business.

They have no references:

An essential step in hiring an SEO firm is the ability to speak with references such as current or past clients. If the firm has no references to offer when you request them, it should be crossed off your list. The most likely reason for not having a list of references for potential clients is that they have no satisfied customers for you to talk with.

Packages are not customizable:

Every business website is different with different needs, different goals, and different targeted audiences with specific reasons for entering the SEO game. You should look for a different firm if you are engaging in interviews with a firm that only offers “one size fits all” packages. Good firms will study your business, know what your objectives are, analyze your website, and research the competition. They can only create a solution after going through this process. Trying to squeeze your business into a neat ready-made package is a mistake, especially without taking a close look at your requirements.

A good first step in finding the right SEO company for your needs means determining which ones are completely wrong. By heeding the warning signs above, you could spare yourself major problems by avoiding risky firms that will render bad results and get penalized by Google and other search engines.

Posted in SEO